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Next up:

12 AM AEST, 13 May 2024

Case study: Interview with Guillermo Lozano (Former Marketing Director @ World Vision Mexico)

 

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Let us know if you are interested in any of these topics ahead of time and we'll take you through.

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Upcoming:

The generational shifts in giving.

Our studies show big generational shifts in giving. How and what different generations consider and how they allocate their funds.

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Insight in gifts in wills.

'I get something in the mail at least once a week. I just put it in a pile. They are all the same.'

Surely you can do better than that. Let us take you through some insights and examples.

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What makes major donors tick?

DonorDrivers® was first researched with major donors including High Net Worth Individuals, Corporates and Grant-givers. Let's have a look at what makes them tick and how you can use DonorDrivers® to better fulfil their needs.

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Loyalty triggers 

You all have more and more refined and more and more granular journeys to improve loyalty and donor value. We show you what makes it valuable for donors throughout the journey.

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Moving beyond needs to drivers.

We know we have to move beyond needs to desires and natural drivers. Let's discuss this a little bti and see why a lot of fundraising that is focused on 'need' and Heartfelt Opening simply doesn;t work.

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Fundraising EDM success example

We'll show some real life examples of what worked and what didn't work so well. From the incremental to doubling fundraising success.

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Social media success example

The industry has an average engagement rate of 1.9%. That's pretty dismal. Let us show you some DonorDriver® examples that pushed it up - up to 12%

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Value proposition success example

Charitable giving and Big Macs are not that different. Let us show you how to create irresistible value propositions.

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Position your brand and reputation for success

If you don;t fulfil your supporters' needs and drivers, there is little hope for brand and reputational success. We'll show you how you can easily strengthen your brand and reputation with DonorDrivers®.

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Personas and segmentation

You may be surprised that up 3 out of 4 factors that distinguish personas/segments are needs and drivers. We show you how DonorDrivers helps to enrich your current segmentation, or how to create a new one.

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How your DonorDrivers shift over time

Our category develops fast and the drivers of giving shift with time and with external factors like the economy and news. Let's have a look at that.

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Using DonorDrivers® in Donor Services

Donor Services are at the frontline, reducing churn, engaging deeper, dealing with issues. Let us share our experience in working with donor services and helping them with DonorDrivers® to achieve better outcomes for your supporters.

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The psychology of needs and drivers

Join our Head of Psychology for a good chat about the psychology and why it matters how you approach it.

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