We are specialists in morphological market research. Morphological psychology is the most modern psychology, It was developed by the late Professor W. in the 1960s and '70s and we worked directly with him. Morphological psychology is often called the psychology of decision-making, because it explores how we make up our minds.

 

DonorDrivers® is one of about 200 category needs and driver models we developed for clients ranging from AXA to Qatar Airways. They are critical to customer-centric marketing and sales, because they show you the category needs from the customer's perspective. In our case, that's donor-centricity.

​

We first developed DonorDrivers® when we helped St Vincent's Health about 20 years ago. While we had done this work in many other categories, nothing like this existed in charitable support. We researched major donors (a great selection of high-net-worth individuals), corporates, grant-givers and, of course, individual donors.

​

Over the last 20 years, this has grown into an amazing body of insight and experience with continuous qualitative and quantitative research and implementation globally - helping clients improve their marketing and fundraising results significantly.

​

Importantly, with DonorDrivers® we want to support the Third Sector. That's why we focus on the provision of the core, quantitative tools at a price any NFP can afford -  and empower your teams and agency partners to apply the findings successfully.