Let's do some serious good.
DonorDrivers® - And the Four Faces of Giving
The global standard on donor motivations.
Let's create more value for our donors.
20 years, 40 countries, over 1,000 psychological in-depth interviews and groups, over 100,000 surveys, millions of dollars of value delivered. DonorDrivers’® success is the result of its unparalleled robustness and inspiring implementation.
+108
campaign ROI
+53%
digital regular giving conversion
+6x
social media engagement
+31%
EDM conversion
2.5x
Marketing effectiveness
The foundational supporter needs capability for effective not-for-profit marketing and fundraising
Team, Agencies & Donors as one
Inspired Teams. New ideas and opportunities
Powerful, new messages
Rich persona insight
Clear, fact based brand positioning
Empower and inspire your teams with the understanding of DonorDrivers
Two-hour DonorDrivers & Needs Training workshop
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Customised to your needs and participant work.
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Immediate solutions.
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Agency partners welcome.
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No participant limit.
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Online, offline.
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Discover how aligned your team and partners are.
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"This is great. I can write to that."
Copywriter, World Vision Canada.
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US$ 2,500 E 2,500 BP 2,000 A$ 3,500
Pinpoint what motivates donors to give (more) to you
Four archetypal donor personalities, 27 specific motivations. Globally validated. DonorDrivers reveals
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which drivers supporters currently associate you with
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which additional drivers would motivate donors to support you (more)
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"The analysis showed us a new opportunities we hadn't explored and the teams were able to improve their results significantly"
Ben Holgate, Head of Brand and Fundraising, Plan and MS. FIA Fellow and client for over 20 years.
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Full quantitative study prospects and supporters with action workshop.
US$ 7,500 E 7,500 BP 5,500 A$ 12,000
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Optional post Driver Analysis Qualitative Key Driver Deep Dive
US$ 12,000 E 12,000 BP 8,000 A$ 16,000
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Action powerfully.
Developed by a team of creatives, strategists, psychologists and data scientists. Precise, practical, effective - fun.
Successful in brand strategy, experience design, campaigns, donor service, media & communications, social media, product and value propositions, individual giving, grants, major donor, channels (like church and F2F).
Progressively more and valuable
It's your enduring knowledge platform that keeps on giving:
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Become more effective in fulfilling your supporter's needs and motivations over time
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Track shifts over time
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Track your fulfillment increases
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Explore segment/persona differences
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See how the drivers change during your supporter's journey
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See how the drivers differ by products
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Develop new products and value propositions
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Understand what differentiates you
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Know what experience supporters want at which stage​
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Integrate with your systems & link into AI
2024
2025