Let's do some serious good.
DonorDrivers® - The global standard on donor motivations.
Let's create more value for our donors.
20 years, 40 countries, over 1,000 psychological in-depth interviews and groups, over 70,000 surveys, millions of dollars of value delivered. DonorDrivers’® success is the result of its unparalleled robustness and inspiring implementation.
Know instantly why donors would love to give (more) to you.
To increase your financial and non-financial support - DonorDrivers® shows you the deep-seated psychological needs and motivations of your audience and how to fulfill them better.
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Psychologically proven, we have 27 different giving needs. DonorDrivers® tells you what they are, which ones are most important to your audience and how you can fulfill them better.
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This understanding is applied to your brand positioning, segments/personas and all your marketing and organisational communication.
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Validated and refined over 20 years with NFPs in over 40 countries, DonorDrivers® has helped to substantially increase brand and marketing effectiveness with up to 250% improvements without additional investment.
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Try it. Free.
Check out the difference between two different brands.
Contact Denice to get your FREE pilot study with 100 sample.
If you feel the results create more value for your supporters and your mission, we'll conduct the full study for you.
For the price of less than two focus groups you get:
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Full study (supporters and prospects)
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One-year unlimited DonorDrivers® Analyser access for you and your partners to refine and track
Actionable
Clients consistently remark on how inspiring and intuitive DonorDrivers® is in implementation.
With your licence, you get the expanded Playbook with additional practical examples and guidance on how you can fulfil your donors' driver better.
Effective
By using DonorDrivers® our clients have achieved significant brand effectiveness and fundraising improvements.
Robust
DonorDrivers® was developed with the most modern psychology, morphological psychology (often called the psychology of decision-making). We worked directly with its father, the late Professor Wilhelm Salber.
It provides you with a systematic, intuitive and psychologically correct framework. The driver algorithm has been developed with the latest data science, incorporating proven practical successes of the last 20 years.
That's how we know that there are precisely 27 drivers that can make a difference. Not more, not less. With DonorDrivers® you get an inspiring and robust platform that lasts.
