20 YEARS
It's what motivates donors to give to you.
DonorDrivers® shows you the full universe of giving motivations systematically. Psychologically correct, globally validated. Proven successful in practice.
It's your ready-to-go needs and motivational model backed by over 1,000 interviews and groups and tens of thousands of surveys in over 15 coutries.
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Quantify instantly.
Know what to focus and how to do it.
The DonorDrivers® Analysis tells you which drivers are most important to your audiences and how well you fullfil them.
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The intuitive nature of the drivers and the rich descriptions quickly enable your team and partners to action them, improve on their successes and track them.
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As a robust category view from the donor's perspective, DonorDrivers® is used for segmentation, brand positiong, competitive understanding, value propositions, messaging, content planning and innovation.
Affordable​
To make it affordable for any NFP, the
annual licence with first, accompanied, analysis and unlimited survey and training use costs $US5,000
- just about the cost of one focus group.
It's your data: We set DonorDrivers® up on your, or your partners' survey platform. You have unlimited access to the survey, data and the automated driver analysis.
Onboarding: We onboard and train you and your partners in the set up, analysis and actioning, and provide support whenever you want it.
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Easy
1. Drag and drop our survey template into your platform
We help you with the full set up.
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2. Run and analyse as usual
We help you as part of our onboarding. For the DonorDriver® Analysis, we show you how to export the data and drag and drop it into our client portal for instant driver results.
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Three simple steps to get going with your annual licence:​
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3. Insight-2-Action workshop
As part of the onboarding, we we conduct the first analysis with your team (and partners) and co-create ideas for immediate use and as a springboard for further implementation.​
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